Vol · 01 · Issue · 04Currently at capacity

Media agents,
working for you.

Stage I · Foundation

Passo is an autonomous media agency, run by AI agents working on your behalf. The agents connect to your store and your existing ad accounts, publish a personalised media strategy in three working days, and run it for you.

What we do · I — III

Three deliverables,
from one Shopify install.

— I

Initial Strategy

An interactive report covering acquisition economics, channel mix, audience build, and a full media plan, all tied to your real Shopify customer base. Voiced sections, written sections, an editable plan.

— II

Ongoing performance dashboard

One screen with your day-over-day numbers across Shopify, Google Ads, and Meta Ads, reconciled against each other so spend and revenue actually line up.

— III

Weekly recommendations

A short list of changes to consider, scored against your own data and last week’s results. We act on the ones we are running for you, and surface the rest for you to apply in your own ad accounts.

The Route, A Shopify merchant, twelve weeks
Fig · 01 · GMV Trajectory
£60K£20K£0NOW01WK 03WK 05WK 07WK 09WK 11WK 12
Anonymised, with permission.
+184% new‑customer GMV
Stage III handover at WK 09
Principles · I — III

We work the way an agency used to work,
before the black box.

— I

Shopify is the source of truth.

Audiences, products, attribution. Not a reporting layer bolted on at the end. The store decides what gets bought, and what counts as a sale.

— II

Every decision is shown.

Each placement, audience, creative, bid. Documented in plain language. If we can’t explain itto you, we don’t run it.

— III

New customers, not retargeting.

We do the hard part, finding people who haven’t met you yet. Your existing flows, emails and remarketing remain entirely yours.