The agency product
How we work with you.
The output of a good media agency was always meant to be a monthly performance narrative, a forward strategy, proactive insight, honest benchmarking, and a clear point of view on where the budget should move and why. That is what merchants were paying their 15% for. We deliver that product, remove the 15%, and keep the quality consistent month after month.
A minute on what working with us feels like
What you get, every month
Monthly strategy brief
A one-page forward strategy. What we plan to do this month, why, and what we expect to deliver. Read-only at Starter and Growth tiers; the basis for the approval workflow at Scale.
Proactive insight alert
An observation we surface because it is interesting, not because you have to act on it. A line on cohort quality, on a CPM trend ahead of Q4, on something the audit caught last week and the strategy has now resolved. The most important single retention mechanism in the product outside of performance itself.
Monthly performance narrative
Plain English, not a table of metrics. What worked this month, what did not, why, and what it means for next month. Specific to your category, your trajectory, your customer cohort. Written so it reads as if a senior account manager who has been running your account for three months wrote it. The kind of report a good agency would have always sent.
Quarterly business review
A ten-to-twelve page document covering the quarter in depth: ROAS and verified revenue, new customer cohort lifetime value, channel mix evolution, creative performance, benchmark comparison against the cohort of merchants in your category. Forward recommendation for the next quarter, with budget scenarios modelled.
Circuit-breaker notifications
Automatic pauses if a placement or campaign drops below a defined performance floor, with a plain-English explanation of what we paused and why. We tell you what happened, then act first.
How often we are in touch
Six to eight messages a month, enough that you feel actively managed, not so many that it becomes noise. The cadence is the same every month, the quality is the same every month, and the person writing the narrative does not lose context between quarters or go on holiday during Q4. The work compounds: by month six, the monthly narrative is referencing five months of evolving ROAS, cohort lifetime value, and creative performance in ways a freshly-onboarded human account manager could not.
The first 90 days
Launch and listen
- Campaigns built against the strategy you approved.
- First weekly insight alert lands in week one.
- Audit fixes applied to your Meta account as we go.
- End-of-month performance narrative reconciles what we spent against what Shopify confirmed.
Sharpen and scale
- Reallocation across partners based on the first month's performance.
- Creative refresh cadence in full swing.
- Audience seeds tuned against your specific lookalike performance.
- If the projection has missed, the pre-committed pivots in your targets section kick in.
Compound and review
- Cohort signal from your category now informs your account specifically.
- Monthly strategy brief looks forward to the next quarter, not just the next month.
- Quarterly review (Scale tier) lays out the next 90 days with budget scenarios.
The satisfaction refund
If you are not happy with us at any point in your first month, ask for a refund. We will issue your full platform fee back with no eligibility checks, no forms, no approval queue. The refund equals what you paid us. Media spend is not refunded because the inventory was delivered to real audiences. One refund per merchant, first month only, processed through your dashboard.
We do not gate it on conversion-rate thresholds or order-history minimums the way the original month-one ROAS guarantee did, because eligibility gates are incompatible with a no-quibble offer. The point is the offer, not the small print.
What it costs
A flat platform fee per month, scaled to your spend band. Onboarding and the three-day strategy period are free; you only ever pay when campaigns are live and a fee has been invoiced. The flat fee structure works out to between one and three percent of media budget, well below the ten to fifteen percent that human agencies charge at equivalent scale. You can change tier at any time.
Optional creative add-on at £99/month, across any tier. Brand-aware creative generation within parameters you approve, performance-informed rotation, and creative fatigue monitoring.
The relationship
Passo is an agency. The work is autonomous because it is agentic: a fleet of specialised media-buying agents, governed by a three-tier policy framework that decides what they do alone, what they tell you about, and what they wait for your approval on. The relationship is between you and an agency, not between you and a piece of software.
What that means in practice: you see the strategy before any money is spent. You see the reasoning behind every meaningful change. You can pause, ask, or pull back at any time. We benchmark you against the cohort of merchants in your category without ever sharing your data with another merchant or with the publishers we buy from. Aggregated access. Isolated data.
Ready to launch?
Your media plan is set up and ready to go. The next step is the activation flow. Confirm the budget, the ROAS target, and review the plan one last time. Nothing is charged until campaigns go live.
Let’s launch